A cultural shift in how we treat our most vulnerable students — led by the athletes they already look up to.
More likely to be bullied. Special needs students face bullying at three times the rate of their peers.
Rise in youth suicide over the last decade. Bullying is the gateway to the darkest outcomes.
Schools across North Carolina in our 10-year expansion plan — starting now in Guilford County.
That is what bullying does to our children. Every day, a child’s birth right is stolen — not by force, but by words, by exclusion, by cruelty that reshapes how they see themselves.
A kid born to lead learns to hide. A kid meant to roar learns to stay silent. And the damage doesn’t wait. Bullying leads to gangs, drugs, dropping out, crime — and worst of all, suicide.
The SIMBA Project exists to restore that roar. We’re changing school culture from the inside out — using the athletes students already admire as mentors, lunch buddies, and advocates for inclusion.
When athletes show up for the most vulnerable students, everything shifts.
The bullying crisis isn't slowing down — it's accelerating. And the systems we've built to stop it aren't working fast enough.
Decade-over-decade increase as bullying intensifies
Up from 13% to 19% in the last decade
Students with disabilities face 3x the bullying rate
Pay student-athletes to become anti-bullying ambassadors and lunch buddies with special needs students. When a respected athlete sits with a bullied student, the entire cafeteria watches — and something shifts.
25–100 athletes per school, paid $100–$200/month. These are the cultural influencers in every hallway — now contracted to be advocates for the most vulnerable students.
Every school gets our comprehensive anti-bullying curriculum — free or donation-only. The goal: maximum adoption, zero barriers.
Anti-Bullying Advocacy & Bystander Intervention
Mindset Training & Personal Mission Statements
Emotional Intelligence & Reframing
Leadership & Using Your Platform for Good
We launched in Guilford County two weeks ago. The roadmap to statewide impact is already in motion — documented, measured, and built to prove the model.
Active Now
48 schools — 22 middle, 26 high schools.
4,800+ athletes in the free pipeline.
Game Changers training in every school.
Next
79 schools across the Charlotte metro area.
Horizon
Total schools across North Carolina by Year 6. Every school gets paid ambassadors, free curriculum, and a proven model that has been documented from day one.
Conservative projections from our 10-year model. Every metric tied to documented intervention research and pilot tracking.
Returned for every $1 invested. This isn’t charity — it’s the highest-ROI intervention in public health.
When pro athletes stand behind it, media follows and communities listen. Built-in amplification at every level.
The pilot is live, but we need your support to scale it. Every dollar directly supports a child's birthright to belong — to be seen, protected, and included.
Sponsor one athlete-ambassador for a full month
Sponsor a full athlete for an entire academic year
Sponsor an entire school's SIMBA program
